In 2014, Illamasqua released a collection named 'Once'. For the promotion of the makeup release, Alex Box and a team of stylists created an photoshoot using the 'once' products that portray an Elizabethan atmosphere within the finished photographs. The colours used on the models face are pale and soft, leaving her looking youthful and fresh. The eyelids are highlighted and the socket lines are darkened to emphasis the woman's eyes - a style used by the Elizabethan to create a youthful look. A strong Elizabethan aspect used in this design is the strongly pigmented rouge used on the cheeks. Finished with a pink gloss on the lips, the look is an exaggerated and striking, but still beautiful, bridal look in my eyes (one I would love to incorporate within my final makeup design).
Alex Box, the creative director of Illamasqua, described the looks in terms of 'a flower starting to fade and becoming impossibly beautiful in its complex decline' (Illamasqua.com, 2014). This description optimises the facade I want to create for my Lettice Knollys inspired design. Lettice was once married in her innocence and it is rumoured that she had an affair and married this lover soon after her husbands death. Her innocence started to fade through her infidelity but her beauty prevailed in a way that resulted in marriage after the affair.
Reference: Illamasqua. 2014. 'The
Edit: Once Collection Launch' [2nd November 2015]
Available from: http://www.illamasqua.com/blog/once-collection/
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